What I like about the Dutch is how they manage to combine classic with contemporary, conservative with conspicuous. For instance, the modern Dutch architecture is usually quite geometrical and sober, with no gaudy elements. As you have a closer look, you suddenly spot emojis on the façade!
Vathorst, a young district in Amersfoort (where we once held our aikido demo), has recently got an apartment building with twenty-two emoticons picked from the popular messenger WhatsApp. I decided to take a look at this new attraction after I've read about it in the local news.
The building with shops on the ground level and apartments above was designed by the architect bureau Attika Architekten. The concrete emoticons only appear on one of its walls.
This house is erected on a square built around a 150-year-old oak, which bears the logical name of Plein Rond de Eik ("Square Around the Oak").
The author of the idea Changiz Tehrani said in his interview to The Verge:
In classical architecture they used heads of the king or whatever, and they put that on the façade. So we were thinking, what can we use as an ornament so when you look at this building in ten or twenty years you can say ‘hey this is from that year!’ The answer was obvious: emoji.
He explained that he got this idea when he looked at his mobile (who might infer that!). Initially he wished to make them authentic, that is—yellow (or even golden), but architects objected that that would be too striking, whereas they wanted te keep it more subtle.
The team has selected 22 most common emoticons to be cast in concrete. Only face-emoji were picked as they were the most expressive and recognizable.
One of the reactions to this work was: "I'm curious what archaeologists will say when they dig this building out."
Well that's something I'd also be eager to know.
If you look at history, people always think ‘Oh this is timeless,’ or ‘This will stay forever,’ and they’re always wrong. Better to accept that aiming for architectural immortality is impossible, and have fun embracing what’s truly contemporary.
It’s like with Facebook. Facebook used to be cool and now it’s just for older people. So maybe we won’t use emoji in 10 years — that’s fine. It’s still from our time.
I would personally question this rather blunt comparison of a website to an architectural object, but I do like the idea of refreshing our surroundings in such a way.